About...
The agency was created by Pascal NOEL.
Designer since childhood, Pascal born in Canada, he discovered his vocation for object-designing quite by chance after filling its first patent at the age of 22.
This anti-drowning & anti-sinking boots patent, triggered numerous reactions and also for Pascal Noel, a true awareness of the societal role of the Objects
designer. It has also activated a true desire for a industrial-product designer career.
↑↑ Video : TV interview - Gens d'Ouest - France 3 Ouest - Dec.1996
After two year technical degree diploma (BTS CPI), he worked for 5 years in engineering R&D. Time for him to build his own project. He left his company to start his personal Product Designer training (EDNA).
Right after, Pascal launches his own design-agency dedicated to Child-care market segment, while he is involved in parallel in various industrial projects.
Adept of the experiment on the Matter,
Pascal based his creative work on the Real, as opposed to "The Virtual Illusionists."
For Pascal, design should be innovative, truthful and friendly. It lies on a dual agile process : Design meet Technology on the way to commercial success.